A smooth liquid lip color designed to deliver refined, buildable color with a softly polished finish. Its fluid texture applies evenly with a precision applicator, allowing the look to stay subtle or become more defined with additional layers.

PRODUCT DESCRIPTION

Liquid color gives the lips a different kind of precision.

Apivenza Velvet Veil Liquid Lip Color is designed to combine fluid application with controlled, buildable color for a modern, refined lip.

The smooth texture glides easily across the lips while the precision applicator helps place color exactly where it is needed.

Apply a light layer for a softer everyday finish.

Build gradually for greater intensity.

Use the applicator tip to refine the lip line.

Or soften the edges for a more diffused effect.

Velvet Veil is designed to feel polished without becoming overly dramatic.

The finish remains smooth and balanced, making it easy to wear with both minimal makeup and more complete looks.

Fluid enough to blend.

Precise enough to define.

Buildable enough to adapt.

KEY FEATURES

• Smooth liquid lip color designed for even application

• Buildable pigment allows soft or more defined color

• Precision applicator supports controlled placement

• Fluid texture glides easily across the lips

• Suitable for full lip application or diffused lip looks

• Can be layered gradually for added intensity

• Compact format makes reapplication easy

• Designed to complement both natural and polished makeup styles

• Suitable for everyday and evening lip looks

• Designed as the fluid color option within the Apivenza Eyes & Lips collection

TEXTURE & FINISH

Texture:
Smooth, fluid and blendable.

Velvet Veil is designed to spread evenly across the lips while allowing precise control around the edges.

Finish:
Soft Satin / Polished

The finish is designed to feel refined and smooth rather than overly glossy or completely flat.

SHADE RANGE

Velvet Veil Liquid Lip Color is designed to be offered in a curated range of wearable lip tones.

The collection may include nude rose, peach nude, mauve, terracotta, berry and deeper statement shades.

Each shade is designed to be buildable and versatile across different makeup styles.

DESIGN DETAILS

Velvet Veil is designed to feel elegant and fluid within the Apivenza Eyes & Lips collection.

The clear lower chamber allows the lip color to remain visible, while the elongated sculpted cap carries the brand’s warm ivory and rose-gold detailing.

The deep cocoa accents tie the product back to the wider Apivenza packaging system.

The precision wand adds a practical element to the decorative design, making the product feel both refined and functional.

The overall presentation is feminine, polished and distinctly Apivenza.

PRODUCT SPECIFICATIONS

Collection: Apivenza Eyes & Lips

Product Name: Velvet Veil Liquid Lip Color

Product Type: Liquid Lip Color

Format: Liquid Lip Product with Applicator Wand

Texture: Smooth Liquid / Creamy Fluid

Finish: Soft Satin / Polished

Recommended Use: Lip color and definition

Application Area: Lips

Suggested Net Volume: 4–7 mL

Container Type: Clear Tube with Applicator Wand

Shade Options: According to final product range

Ingredients: Refer to final product formulation

Country of Origin: Refer to final product specifications

Shelf Life: Refer to final product specifications

WHAT’S INCLUDED

• 1 × Apivenza Velvet Veil Liquid Lip Color

• 1 selected shade

• Precision applicator wand

• Outer packaging according to the final product configuration

HOW TO USE

Apply directly to clean lips using the applicator wand.

Begin at the centre of the lips and blend outward.

Use the pointed edge of the applicator to refine the lip line.

For softer color, apply one light layer and blend gently.

For greater intensity, allow the first layer to settle briefly before adding more.

For a diffused look, soften the edges with a fingertip.

Reapply as desired.

APPLICATION ROUTINE

Velvet Veil can be worn alone or as part of a complete Apivenza lip routine.

Step 01 — Define
Use lip liner if additional structure is desired.

Step 02 — Apply
Sweep Velvet Veil Liquid Lip Color across the lips.

Step 03 — Build
Add a second layer where greater color intensity is preferred.

Step 04 — Refine
Use the applicator tip to perfect the edges.

Step 05 — Finish
Leave the color as applied or soften the edges for a more diffused look.

SUITABLE FOR

Velvet Veil Liquid Lip Color is suitable for:

• Everyday lip color

• Soft polished lip looks

• More defined evening makeup

• Precision lip application

• Buildable color routines

• Diffused lip effects

• Users who prefer liquid lip products

• Modern, refined makeup looks

A NOTE ON APPLICATION

Liquid lip color is easiest to control when applied in thin layers.

Begin with a small amount.

Define the shape.

Then build only where more intensity is desired.

This helps maintain cleaner edges and a more refined finish.

A NOTE ON FINISH

Velvet Veil is designed to sit between high-shine gloss and a completely flat liquid matte.

The result is a softly polished finish that keeps the lips looking refined and dimensional.

FLUID COLOR, PRECISELY APPLIED

A liquid lip product should feel easy to control.

One swipe for softness.

A second layer for more color.

A precise edge where needed.

A blurred edge where preferred.

Velvet Veil is designed around that flexibility.

Smooth application.

Refined intensity.

A modern lip that adapts to the look.

WHY APIVENZA

Apivenza creates refined makeup essentials designed around modern beauty routines.

Within the Eyes & Lips collection, each product serves a distinct role.

Lipstick offers classic color.

Liquid lip color brings fluid precision.

Tinted balm adds softness.

Eyeliner defines.

Mascara enhances the lashes.

Brow products frame the face.

Velvet Veil Liquid Lip Color is the fluid color step.

It brings together smooth application, controlled intensity and a polished finish in a format designed for modern everyday beauty.